But modern Indians do not care about all this,” said Snehil Khanor, one of the founding team members who worked as the product manager at TrulyMadly until 2016. “They used to specify stringent conditions around religion, caste/community and looks. Perhaps the nearest things to dating apps were the matrimonial websites. The global dating app Tinder came to India a year ago but was already notorious for the huge number of fake profiles uploaded on the platform. On February 14, globally celebrated as Valentine’s Day, the trio launched the online dating platform TrulyMadly.Īt the time, online dating minus social policing was a pretty new concept. In 2014, MakeMyTrip cofounder Sachin Bhatia and ’s Hitesh Dhingra, along with Rahul Kumar (former product head of MMT), set out to usher in a sweeping change. It is a popular social norm, and a 2018 survey by Lok Foundation and Oxford University revealed that 93% of modern Indians still opted for arranged marriages.ĭespite this steeped-in-tradition social fabric, dating apps have found their way into the country. For an overwhelming majority, marriages are orchestrated by parents, relatives, neighbours and well-wishers.
In India, the freedom to choose a romantic partner is still a privilege enjoyed by the urban few. The dating services sector in India is estimated to clock $387.6 Mn in revenue in 2022 More than 54% of its new users and 42% of its revenue come from Tier 2 and Tier 3 locations, it claims
TrulyMadly claims to be a serious dating app and enables users to find compatible matches with the help of proprietary AI-based gatekeeper algorithm nicknamed, ChowkAIdar
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